Launched in March 2005, SONY SAB is part of the network of television channels owned by Sony Pictures Networks India Pvt Ltd. With a mission to ‘flip every frown, upside down’, and a core brand proposition of ‘Haste Raho, India’, the channel strongly believes in spreading laughter and happiness. SONY SAB, with its impressive line-up of fresh programmes and light-hearted content ranging from daily family comedy to path breaking concepts is dedicated to promoting an enjoyable ‘family-viewing’ experience. Its current programming mix includes Taarak Mehta Ka Ooltah Chashmah, Chidiyaghar, Sajjan Re Phir Jhoot Mat Bolo, Ichhapyaari Naagin, TV Biwi Aur Main and Trideviyaan. SAB launched its HD feed in 2016. The channel is broadcasted nationally and is available in more than 100 million households in India and internationally in more than 150 countries reaching over 25 million households.